Hugo Boss to operate directly in China and Macau

Hugo Boss Group announces it had acquired the remaining equity stake in its joint venture with its franchise partner Rainbow Group, thus taking direct control of operations of 55 stores in China and Macau. In fiscal 2013, the operations generated over 93 million euros. Hugo Boss entered the partnership in 2010.

CEO of Hugo Boss Group, Claus-Dietrich Lars expresses confidence that the new move will elevate and enhance the image of Hugo Boss in Greater China.

Boss by Hugo Boss, Fall Winter 2014-15 ad campaign