Hugo Boss to open European flagship store in Milan

Hugo Boss has confirmed it will open a 1.000 sqm store in Milan within the prestigious Galleria Vittorio Emanuele, by the end of 2016. The new Hugo Boss flagship store will spread over 5 floors, the top floor being dedicated to an art space, which will exhibit the works of the winners of the Hugo Boss Prize. The new store will house all product lines of the German house, for both men and women.

Hugo Boss new retail design concept