HUGO BOSS to launch custom made service and home collection

Claus Dietrich Lahrs, the CEO of HUGO BOSS announced this week the German brand will launch ”su misura” (custom made) collection in its leading flagship stores worlwide. The move comes as the brand is currently pursuing a more aggressive expansion strategy internationally in order to counter the effects of the financial crisis. The ”su misura” line will be available from Spring 2011.

Also this week, Hugo Boss announced the launching in 2011 of its first home collection with bed and bathroom accessories. The Hugo Boss home collection is licensed to French specialized company Fremaux-Delorme.