Hugo Boss seeks growth in Eastern Europe, Asia and Middle East
After a modest 6% turnover growth in for the first 9 months of 2014, Hugo Boss has announced it will focus its retail expansion strategy on Eastern Europe and Middle East. The group will also focus on upgrading the BOSS label, women’s wear and enhancing its e-commerce as a complete experience. By 2020, Hugo Boss expects to control directly 70% of its monobrand stores worldwide. Also,by 2020, Hugo Boss’ women’s wear will represent at least 15 percent of total sales by 2020; currently, it accounts for about 10 percent of the busines.