Hugo Boss pursues focus on China, with mega event in Shanghai this month

Despite the recent annoucements on the decline in its operating profit and its majority shareholder, Permira putting up for sale a 10% stake (Permira owns 65,56% of Hugo Boss AG),  German luxury brand Hugo Boss is pursuing its focus on China, hosting a huge event in Shanghai at the end of this month. The Hugo Boss event in Shanghai will take place at Power Station of Arts, China’s leading contemporary art museum. Over 1.000 high profile guests and media are expected at the Hugo Boss event in Shanghai, which will feature the catwalk show of both women’s and men’s Fall Winter 2013/2014 collections.

Hugo Boss, Black Label, SS 2013 ad