Hublot transforms Cannes and St Tropez boutiques with nautical theme

Swiss watchmaker Hublot ushers in the nautical vibe of summer with two redesigned boutiques and a novel Big Bang Blue watch.
Last month, Hublot transformed its boutiques in Cannes and Saint-Tropez with a nautical theme that ranges from azure blue facades to oak-veneered interior walls, decorated with knotted ropes. The Hublot Cannes boutique can be found at 31 Boulevard de la Croisette in a fromer Vertu venue.

Fully immersed in the peculiarities of Cote d’Azur, Hublot shunned an official ribbon-cutting ceremony for a traditional ship launch event of rigging and breaking a bottle of champagne.