Hublot reopens its store in Beijing at Oriental Plaza
Originally opened in 2010, Hublot has renewed its store in Beijing at Oriental Plaza. The Hublot store covers a space of 120 sqm and its design exhibits the brand’s DNA of luxury and innovation combined with its Art of Fusion concept of unexpected combinations. It also conveys a contemporary style, with black lava stone and wood floors, graphite-colored leather furnishings, glass and polished stainless steel fixtures.
The wall, decorated with the “pop art” watch art pieces and its elements, show the perfect fusion of explosion and collision of color in the hall of time, and the vibrant color also adds a modern touch of the avant-garde style. Meanwhile, the boutique is highlighted with high-tech innovations showing a part of Hublot’s history.
The space reveals a fusion between premium materials and a luxurious yet modern aesthetic. As the biggest boutique in China, all collections of Hublot watches will be displayed for the discerning Beijing customers along with the reopening of the boutique. They will have a fascinating experience of exquisite watches and the best customer care and service from the brand.
At the same time, Hublot All Black Concept 10 Years Anniversary officially launched its grand tour in China in Beijing Oriental Plaza. The “All Black” concept watches include Big Bang and Classic Fusion collections to interpret the “Visible Invisibility” dialectical philosophy. Hublot will share the story of “All Black” philosophy with watch collectors and high-end consumers, and bring a modern and fashionable feast to the distinguished consumers.