Hublot opens in Rio de Janeiro first mono-brand boutique in Latin America

Swiss luxury watchmaker Hublot (owned by LVMH Group) opened earlier this week its first mono-brand boutique in Latin America, in the city of Rio de Janeiro. Operated in franchising by local jewelry and watches retailer SARA, the new Hublot boutique is located within the Fashion Mall in Rio de Janeiro.

The choice of Rio de Janeiro is symbolic as Hublot will be the official timekeeper of the FIFA World Cup which takes places in 5 months from now in Brazil. With the occasion of the opening a new Pelé timepiece was unveiled by the footballer himself. he watch is a Classic Fusion Aero Chronograph limited to just 500 pieces, with 45 mm polished/satin-finished ceramic case, and an automatic mechanical Aero Hublot chronograph movement. The sapphire dial has faceted and polished indices and transfers in silver powder and yellow. Pelé’s famous signature is found on the watch’s case back.