Hublot opens a unique chalet-boutique in Zermatt

Hublot has opened its 80th mono-brand store in the Swiss resort town of Zermatt which celebrates this year the 150th anniversary of the first ascension of the Matterhorn, its legendary mountain. The interior design concept of the chalet-style boutique which is located at an altitude of 1608m is a blend between Hublot’s contemporary identity and Swiss heritage. “Claiming a place as your own means respecting its history, what makes it special, its signature and its identity. With its Chalet Boutique, Hublot makes a notable climb to the foot of the Matterhorn.” said Ricardo Guadalupe, CEO of Hublot.

To mark the occasion of the Zermatt boutique opening, Hublot has created two numbered Big Bang Zermatt watch models. In a tungsten or satin finished red gold case, with a ceramic bezel, a grey satin finished sun dial displays a counter at 9 o’clock engraved with the emblematic silhouette of the Matterhorn. Held on a brown calfskin strap with beige stitching, the Big Bang Zermatt is available in a limited edition of 150. The base opens to reveal a mechanical chronograph automatic winding HUB4100 movement. A piece of 3 cm rope takes pride of place above the movement between two sapphire panes, as if sealed for eternity.