Hong Kong luxury watch retailers cut prices

Major retailers in the Special Administrative Region of China have taken the first step to protect Hong Kong’s position as the world’s biggest watch market, after sales plunged by at least 40 per cent in the first three months of the year.

The drop, caused largely by customers abandoning Hong Kong for the cheaper eurozone, thanks to an euro no longer held high by the Swiss franc, left retailers in the former British colony with unsold stocks that reached an “incalculably high level” of six to 10 months for some brands.

“We are facing a grave crisis here in Hong Kong for the whole retail industry,” some of the retailers said, in a letter dated April 14, to the Federation of Hong Kong Watch Trades & Industries

“We noted that for instance, the retail prices listed in other duty free countries like Guam and Dubai are lower than Hong Kong,” the retailers said. “Therefore, we request that Hong Kong’s retail prices be aligned with other duty free countries so that it is a fair game for all.”

Shipments to Hong Kong fell 10.2 per cent to 871.7 million francs in the same period, according to the latest figures released by the Federation of the Swiss Watch Industry.

Emperor Watches & Jewelry store