Hermes pursue expansion of dedicated watch stores with new opening in Beijing
French luxury maison Hermès opened last week a speciality boutique dedicated watches in Beijing at Fu Xin Meng Parkson, as part of its global retail expansion. This dedicated Hermès watch boutique is the latest of 17 strategically located stores within key markets in Asia, USA and Europe.
The opening of the La Montre Hermes dedicated Boutique, which took place on June 28 in China’s capital, is part of a retail approach for the luxury brand that began in March 2009 with a shop-in-shop in the Wangfujing Department Store. This latest store opening in Beijing has a surface of 83 square-meters and is located in the Fu Xin Meng Parkson Shopping Centre.