Hermes opens innovative pop-up boutique to look like a diner, in New York city

To mark the launch of its Silk Knots Iphone App, French maison Hermes has chosen an innovative display turning a diner into a pop up set up in the Middle of Columbus Circle mall in front of the Williams-Sonoma. The Hermes pop up features a capsule assortment of the label’s core products like ties, scarves and enamel jewelry. They are particularly keen on making sure everyone sees the new Maxi-Twilly scarf which is an 8″ by 87″ tie-able style that serves as the scarf line’s new opening price point at $290. There are no waitresses or burgers…

Hermes opens innovative pop-up as a diner, in New York city