Hermès opens in Shanghai its 24th boutique dedicated solely to its watch collections

La Montre Hermès inaugurated this week an exclusive store dedicated solely to Hermès watches at the IAPM mall in Shanghai,
thereby pursuing a retailing approach that began in 2009. This dedicated 75 sqm store is the latest of 23 stores within key markets namely in Asia, USA and Europe.

The store hosts the full collection and provides a wide choice, thus allowing the customers to find the perfect watch matching their own style and offering them a unique shopping experience. The elegantly sporty Dressage watch features alternating polished and satin-brushed surfaces.

Arceau embodies the classic Hermès watch. Its seemingly simple and delightfully rounded case conceals a wealth of subtle details, including asymmetrical stirrup-shaped lugs. The emblematic sloping dial numerals give time a pleasing cadence, driven by calibres able to accommodate singular complications.

The Cape Cod watch is an invitation to set sail for far horizons. The design of the numerals reflects the lines of the case. It was presented for the first time with a double wrap-aroundstrap in 1998.