Hermes launches one-of-a-kind viral campaign for new quartz watch ‘Nestled delicately in time’

French luxury maison of Hermes has launched a one-of-a-kind viral campaign for its 15,5 mm quartz watch ”La Montre Faubourg”, named after the location of its global flagship, Rue Faubourg St Honore in Paris. The ‘Nestled delicately in time” campaign  is promoted via a dedicated mini-website with the 3 versions of the watch presented against an all-feather background (black) which culminates with a nature sound ending which provides the technical details of the quartz watch. It is not the first time HERMES develops a self-irony campaign, which leaves rooms for many possible interpretations by fans and customers of the brand.

HERMES ‘La Montre Faubourg’ watch