Hermes host art video exhibit in Milan at Palazzo Morando

The collaboration between Hermès and digital artist Miguel Chevalier, pioneer of virtual and digital arts since 1978, has brought to life 8 Ties, an art video project on display in Milan in Palazzo Morando, from the 17th to the 28th of October.

The challenge is to find, through technology, a new expressive approach for the tie: designs which are seemingly classics such as polka dots, stripes, and checkers are re-interpreted according to the optical technology of USB sticks and electric cables. The exhibit houses two interactive installations which offer the virtual designs of 8 Hermès ties: one “wall projection” of virtual reality inspired by the work of Chevalier Binary Wave and a virtual book recovered from his Herbarius 2059.

In the first installation the patterns of the eight ties will come to life with spectacular explosions of color accompanied by the soundtrack of the composer Jacopo Baboni Schilingi. Instead in the second one, a magical book will illustrate the designs of the ties along with some text from the philosopher Christine Buci-Glucksmann. The inauguration of the exhibition is this evening at 7 pm at Palazzo Morando offering also an exclusive cocktail only upon invitation.

Hermes – 8 Ties art video exhibit, Milan (photo L’Officiel Italia)