Hermes family member changes attitude towards LVMH

Hermes family shareholder Nicolas Puech is open to a partnership with luxury giant LVMH, which has built up a 20 percent stake in its smaller rival, as long as Hermes retains its freedom, he told a newspaper.

However, he told Le Journal du Dimanche that a takeover of Hermes by LVMH was not currently an issue. In contrast to his brother, Hermes Chairman Bertrand Puech, Nicolas Puech said he was not hostile to LVMH building up a stake, adding that anyone showing confidence in the company by investing in it deserved respect. Asked if he favoured a cooperation between LVMH and Hermes, he told the paper: "Only if it is advantageous to our house and it can retain its free will." Bertrand Puech and other family shareholders agreed earlier this year to defend Hermes against the threat of a potential LVMH takeover by allocating shares representing 50.2 % of equity to create a controlling holding company.

"I told my family that locking up our shares in a holding company would have the major inconvenience of depriving the family shareholders of their individual power to control the management," Nicolas Puech said.    Reuters

Nicolas Puech’s statement comes days after Italian jeweller BVLGARI became part of LVMH’s portfolio through a joint venture deal, which both companies emphasized as being the ideal business formula for the brand’s future development.