Help Net Proceeds with Strategy on Luxury
HelpNet Group has announced through Green Net its intention to open a new BEAUTIK store, this time on a commercial street. First option would be Calea Victoriei. This would be the fourth BEAUTIK, a multibrand concept specialized on luxury parfumes.
The company is in direct competition with Madison Parfumery and Elysee Concept, multibrand stores specialized in luxury parfumes. In our opinion, evolution on this segment will be constant, without feeling the impact of the crisis too much, compared to the premium market which is controled by big players on the FMCG market – Procter & Gamble (Dolce Gabbana), L’Oreal (Lancome, Armani) and Unilever (Vera Wang).