Hedi Sliman, YSL’s new Creative Director to be instrumental to the revival of the French Brand

Hedi Slimane, Creative Director, YSL Yves Saint Laurent

After the battle over Gucci by fashion moguls Francois Pinault of PPR (Gucci Group) and Bernard Arnault (LVMH) in the mid 90′s, which was won by Arnault, the saga between has taken yet another episode with hugely talented Creative Director Hedi Slimane who left Dior Homme, becoming this week the new Creative Director at Yves Saint Laurent, company directly owned by PPR. Slimane replaced Stefano Pilati who produced exceptional YSL collection during his first 5 years of tenure at YSL, however, during the past three years his collections have become more and more dull and he also failed to be involved with other strategic YSL creative issues such as advertising and store concepts.

Before his appointment at YSL, Slimane was on Bernard Arnault short list for Christian Dior who has been without an official Creative Director for a year after the sacking of John Galliano. The announcement last week that Jil Sander is returning to the creative helm of the company she founded, sparked new specultations that Raf Simmons, Jil Sanders designer for the past 5 years is getting closer to the position at Dior.

Both Slimane and Simmons have been praised for their understated, yet sophisticated designs, both masters in creating cutting edge collections adourned by fashion cristics and consumers alike.

Slimane, 43, was designer at Christian Dior menswear from 2001 to 2007, making a name for himself with skinny cuts. In recent years he has devoted time to photography, publishing a retrospective book last year called “Anthology of a Decade”.