Half of EU consumers shopped online in 2015
More than half of all citizens in the EU, 53%, purchased goods or services online this year, according to data from Eurostat.
The UK has the highest share of e-buyers, with 81% of people aged 16-74 shopping online. It’s followed by Denmark at 79%, Luxembourg at 78%, Germany at 73% and Netherlands, Finland and Sweden at 71%. The lowest share of buyers was found in Romania at 11%.
For shoppers aged 65-74, the percentage that had shopped online was over 50% in just six countries: UK (78%), Luxembourg (69%,) Germany (65%), Denmark (63%), Sweden (58%) and France (57%).