GUCCI’s couture line PREMIERE only available for celebrity clients

In an interview to Italian media this week, Gucci’s Creative Director Frida Gianini confirmed the GUCCI PREMIERE Couture line will not be shown on any catwalks and will be strictly available for top VIP clients. The line will include each seasons maximum 15 pieces, mostly made up of couture evening gowns. Gucci’s showroom in Paris is currently the only location where the Premiere line is presented. Ms Gianini said the couture line will also be available in a dedicated showroom