GUCCI win court case against hotel developers which use its brand

Italian luxury brand GUCCI filed a legal suit early June against Baitek International, a real estate developer in United Arab Emirates which had announced the opening in Dubai of a hotel bearing the name of Elisabetta Gucci, a member of the Gucci family, which lost the right of using their family name commercially when the company had been bought by PPR, the parent company of Gucci Group. The Florence court ruled in favour of Gucci Group and ordered all those involved in the project to cease immediately the use of the ”Elisabetta Gucci” brand and hand over the web site