GUCCI to launch Made To Measure service by the end of the year

With a turnover of 350 million euros in 2010, Gucci‘s apparel business segment has been growing steadily. To culminate celebrations of its 90th birthday this year, Gucci will launch, by the end of this year, Made To Measure service for men’s.

By the end of this year, the Made to Measure service will be available in 11 major international Gucci flagship stores, customers being able to choose among a variety of 82 types of fabrics which can generate up to 178 chromatic combinations, for a day look in wool, cashmere or mohair and an evening attire in velvet or silk.

A Made to Order service for shoes which is already available at select Gucci flagship stores will be complemented by a Made to Measure service for shirts, thus allowing Gucci’s most discerning customers to create a total look. Highly specialized staff will assist the client throughout the fabric selection, fittings, finalization and the delivery of the garment, which can require from 4 to 6 weeks to produce.

American young actor James Franco has been chosen as the image of the new campaign entitled ”All the world’s a stage” photographed by Nathaniel Goldberg at the Cinecitta film studios outside Rome.