GUCCI reopens flagship store in Paris

Gucci reopened this week its major Parisian flagship store at 23, Rue Royale. The store which covers a surface of 1.300 sqm used to be a historical landmark location for the Gucci brand in the French capital. Creative Director of Gucci, Frida Giannini has completely redesigned the entire store with the current luxury concept but also making use of the natural light. A special edition mini collection of the New Jackie bag was launched exclusively at the Rue Royale store which is also the first in the world to benefit from a made to order service for the New Bamboo bag.