Gucci pursues revamp with new website
With a profusion of large format images and photo mosaics, as well as lots of content (close-ups, texts, videos, campaigns, runway shows, etc.), the new gucci.com website opens up the entire Gucci world to the user. A new portal that is a reflection of the radical change in image undertaken by Gucci since the past two seasons.
Fully interactive and optimised to adapt to all screen sizes, the gucci.com website offers “intuitive navigation and integrated storytelling, which allows users to discover the entire range of Gucci’s ready-to-wear and accessories collections, but also to develop an emotional tie with the brand’s new creative vision,” said the house in a release.
The site has a special “agenda” or “Gucci diary” page, which breaks down the different themes of the collections through details and visuals, allowing visitors, by clicking on them, to discover the stories and inspirations that preceded their creation by Alessandro Michele.
“It brings the brand’s online and offline experiences closer together thanks to its innovative functions, including an optimised ‘find a store’ capacity,’ says the press release.