Gucci opts for CNN as the exclusive Tv channel for its global men’s tailoring campaign
The perfectly executed ads of Gucci‘s Men’s Tailoring, first ever Tv campaign for the Italian luxury brand, are now exclusively broadcast, globally, on CNN. However, the campaign will need a much more complex lifestyle awareness and association to even attempt to reach the 2 year hugely successful ”Leading Women” by OMEGA on CNN, featuring Nicole Kidman.
Beyond showcasing the Omega Ladymatic watch ad and its association with Nicole Kidman, Omega’s CNN campaign has been creating a global phenomenon for the past two years, with leading women from all walks of life sharing their success stories in short interviews.
The ”Leading Women” ample marketing exercise which commands one of the largest TV advertising budgets for any luxury brand, is also supported by lavish women-only attendees’ private events, which are hosted in the most exclusive locations in major cities around the world, and which are attended by the ”leading women” in the respective countries.
Gucci’s CNN ads will promote Men’s Tailoring collection during the Milan, Paris, New York and London fashion weeks taking place this September.