Gucci opens renovated flagship store on Rodeo Drive, Beverly Hills
Spanning 22,000 square feet, the newly renovated GUCCI store on North Rodeo Drive is one of three Gucci locations in Los Angeles. Designed by the label’s creative director Frida Giannini, the new store houses the brand’s entire breadth of menswear, womens-wear, children’s clothing, handbags, accessories, shoes, sunglasses, fragrance, timepieces and more. The new beauty line will also be available at the Beverly Hills flagship
The new location is also home to a wraparound terrace on the third floor, though few shoppers will have the honor of checking out the panoramic views of Rodeo Drive. Reserved for VIPs and celebrity dressing, the third story will house the Gucci Premiere line as well as made to measure services for men and women. Overseen by Gucci’s master Italian tailors, the third floor is a new addition to the space and is sure to be abuzz with activity come awards season.
To celebrate the reopening of the store, Gucci presented a citrus-colored Jackie Bag, which is only available at the Rodeo Drive location and comes with a numbered plaque inside to commemorate the store’s grand opening.