GUCCI opens monobrand store in Bucharest, Romania

Italian luxury brands is reportedly opening this fall, a monobrand store in the Romanian capital of Bucharest. The store which will be situated in a very central location, on the groudfloor of Athenee Palace Hilton Hotel on leading retail avenue Calea Victoriei. The store is likely to be a franchised operation with a local retailer.

The line up of luxury brands already present on Calea Victoriei include: Emporio Armani (September 2010), Ermenegildo Zegna, Paul & Shark and the two main luxury watches and jewellery retailers Micri Gold (Chopard, Bvlgari, Damiani etc), Helvetansa (Cartier, Piaget, Chaumet etc).  The presence of GUCCI will therefore establish Calea Victoriei as the key destination of luxury brands in Bucharest. The Louis Vuitton store situated within the shopping gallery of the JW Marriott hotel remains rather isolated and at a distance from the city center.