Gucci opens its first temporary museum in Sao Paulo

Gucci has recently inaugurated the House’s first temporary museum in São Paulo’s JK Iguatemi mall. The three-week Gucci Museo “Forever Now”exhibit which opened on May 29th replicates the Gucci Museum in Florence, a living space encapsulating its“Forever Now” philosophy that pays tribute to Gucci’s heritage while looking to the future. A gift shop will complement the exhibition spaces to create a destination location for visitors.

The “Forever Now” exhibition will boast an array of rare archival pieces on loan from the Gucci Museo within different thematic spaces inspired by the House’s signature motifs and symbols. The travel theme will feature prominently with an exhibit of trunks, suitcases, accessories and articles created for the international jet-set, whose custom helped to bring international acclaim to Gucci in the Fifties, Sixties and Seventies.

Gucci ‘Forever Now’ exhibit in Sao Paulo, Brazil