Gucci opens in Shanghai its very first restaurant

After the cafe at its museum in Florence, the cafe / lounge at its flagship store in Seoul and the bar at its men’s store in Milan (Brera District) Italian luxury brand Gucci has recently opened in Shanghai its first restaurant.

The Shanghai restaurant that opened this week is named 1921 for the year the Italian fashion house was founded, and it is located in the IAPM luxury shopping center in Shanghai. Guests can only access it by means of an elevator from the Gucci store in the mall. Once inside, diners are surrounded by velvet, pillows, and other Gucci branded elements like the silverware, napkins, and menus.

The menu is reportedly primarily Italian, with a two-course lunch menu running approximately 150 yuan, or $24 per person. The prix fix dinner reportedly runs twice that price.

Gucci is a late comer to the luxury fashion themed dining business after several other luxury brand already operate such themed restaurants, some in more than one destination: Ralph Lauren (Paris, New York), Burberry (London), Armani (Milan, Dubai),  Bvlgari (London, Milan, Bali), Dsquared2 (Milan), Roberto Cavalli (Miami, Milan) and Dolce & Gabbana (Milan).