Gucci opens first directly operated stores in Moscow

Since gradually taking over direct operations in Russia, starting with last year, Gucci has now opened two new stores in Moscow, on the prestigious Petrovka Street (1,000 sqm on 3 floors) and within the GUM Department store (250 sqm). Besides men’s and women’s ready to wear and accessories collections, the stores feature the “Made To Order” service for shoes and “Made to Measure” for men’s tailoring. To celebrate the openings, Gucci has created a limited edition capsule collection made of the finest furs, exclusively available at the two stores.

Gucci stores in other Russian cities such as Yekaterinburg, Sochi and St Petersburg are still being operated in franchising. The company has not confirmed whether and if will also take over direct operations of the currently mono-brand franchised stores in Moscow – Kutuzovsky Street and Barvikha Village.

Gucci new store at GUM, Moscow