Gucci on a conquest of China, South Korea, Brazil and India with a series of grand events
GUCCI celebrated famous Chinese actress Li Bing Bing with a lavish event in Shanghai, last week, at the historical Wai Tan Yuan venue. Over 500 VIP guests attended the catwalk show of the Gucci Fall Winter 2012/2013 collection and a presentation of handbags and jewellery, a campaign dedicated to Li Bing Bing. The venue was transformed for the day into a Gucci Club, on three floors, with a rock theme party in the evening, celebrities such as American actress Hillary Swank wearing a Gucci Premiere gown.
Early this week, GUCCI also announced an important initiative in South Korea, with becoming a sponsor of the Ntk-National Trust for the next years, the total value of Gucci’s donation reaching 350 million euros. The Ntk-National Institute aims at preserving Korea’s historical patrimony. The annoucement on Ntk-National Trust support comes a day before the debut of the ”Timeless touch of craftsmanship: Korean heritage meets 91 of Gucci archive”, an exhibition which will run between 26 April and 12 May at Kofum Korea furniture museum. It is for the first time, Gucci ships abroad 70 pieces of its historical archive from Florence.
Yesterday, Frida Giannini, Gucci’s Creative Director and Patrizio di Marco, Gucci’s CEO inaugurated the fully renovated 3.000 sqm GUCCI flagship store in Seoul’s Chungdamdong upper class residential district. Today, Frida Giannini will also attend the Gucci scholarship program with Kosaf Korea Aid Foundation.
For next year, GUCCI prepares for a double opening of flagship stores in Brazil, in Sao Paolo and Rio de Janeiro, and with the occasion a major event will be organized. The next priority destination for Gucci is India, however, details about a major event and openings are yet to be announced.