GUCCI marks 90 year anniversary with launch of a branded Fiat 500

Italian luxury brand GUCCI which celebrates its 90th birthday this year, will present on February 23rd, also the date of its women’s fashion show during Milan fashion week, a branded version of the iconic Fiat 500 model. Also part of the anniversary celebrations will be the inauguration of the Gucci Museum in Florence this summer. Previous special anniversary projects included the Aquariva yacht and the Gucci Heritage Program, a project to support young talents.