GUCCI launches strategically kids collection emphasizing its Italian origins

Italian luxury brand Gucci has offcially launched its kids collection this week, the event being marked with a major donation of USD 1 million to UNICEF. The success of the collection is assured not only by the notoriety of the Gucci brand but also by the fact that creative director Frida Giannini has confirmed the entire collection is made in Italy. The ”origins” feature has proven to be a winning factor for all luxury brands which have been producing in their countries of origin. The first season of the Gucci kids collection will be Spring Summer 2011.