GUCCI inaugurates today its second store in Florence, Italy

With the occasion of re-opening its second flagship store in Florence, GUCCI provided consumers with a complimentary embossing by a master craftsman of bags, gloves and key chains which allows to stamp initials in gold, silver or a stamp on fire.

Covering 280 square meters the GUCCI store in Via Roma, Florence, underwent a major refurbishment co-ordinated by creative director Frida Giannini, the store now reflecting the brand’s concept internationally. The ground floor features bags, luggage lifestyle, women’s silk factory, sunglasses and perfumes. The mezzanine space is dedicated to men’s and women’s shoes, belts and ties, while the first floor is home to the best seller handbags of the house, as well as luggage, small leather goods, watches, jewelry and gift items.