Gucci inaugurates new headquarters in Milan – “Gucci Hub”
Gucci has unveiled its new head offices, located in the former Caproni aeronautics factory from 1915, after three years of work.
Located near the Linate international airport, the new offices, dubbed Gucci Hub, span 3780,000 square feet and bring together Gucci’s showrooms, offices, catwalk show venue, photo and studio in a single location for the first time, reported WWD. The hub, which will house more than 250 employees, launch coincides with the Italian fashion house Spring/Summer 2017 show, taking place Wednesday afternoon during Milan Fashion Week. However Gucci opted to host its show at the former train depot on Via Valtellina once more.
The first step in renovation was to reconfigure what was once a production area with sheds that usher in natural light. Exposed brick facades line the main road that connects the buildings and offices all the way to the covered plaza. In the center of the complex stands a newly constructed six story glass-front office tower set on more than 3,000 square meters of land. The tower’s striking size and shape and dark metal components contrast with the red exposed brick of the original buildings. The hangars, once used for the final assembly of Caproni aircraft, have also been carefully restored occupying 3,850 sq mts of space, including 2,000 sq mts that will be used to stage fashion shows from 2017 onwards. The expansive car park can accommodate 300 vehicles.
Marco Bizzarri, Gucci’s President and CEO, said “Our Milan location…where we welcome buyers and press from around the world each season – now joins our two other centers of excellence in Italy. Our Florence headquarters with over 1,300 employees, remains the heart of our historic brand and is the centre of excellence for Gucci’s renowned craftsmanship and manufacturing, while our Rome-based design office represents the centre of excellence for the company’s groundbreaking creativity.”
The new show venue is will be officially inaugurated next year with the fashion house’s debut womenswear and menswear show - although its creative director Alessandro Michele already uses a mix of male and female models to present his collections. “The concept and design of our new Milan location symbolize every aspect of the new chapter that Gucci opened at the start of last year,” said Marco Bizzarri, president and chief executive officer of Gucci to WWD.