Gucci celebrates Japan ties with UNESCO Association Scholarship

A one-of-a-kind contemporary art installation by Gucci at ”The House of Artisans” in Tokyo was the perfect occasion for Creative Director Frida Giannini to announce that the UNESCO Association Scholarship GUCCI Scholar initiative had raised an impressive  ¥25 million. The gala dinner hosted by Frida Giannini and CEO Patrizio di Marco and attended by retired football player Hidetoshi Nakata (who used to play for 4 Italian top teams) was the climax of a series of special events this year, to mark Gucci’s long-standing relationship with Japan, including a Gucci Flora handbags limited edition for Japan.

The Japanese footballing legend hosted for the second year in a row ‘Revalue Nippon Project’, a charity gala aimed at preserving traditional Japanese design skills and heritage. Special one-off items have been created for the event, ready to go under the hammer for charity.

Gucci’s first relationship with Japan began back in the 1940s, when the brand imported Japanese bamboo for its handbag handles. The Italian brand then launched its 1st store in Tokyo’s Ginza neighborhood to coincide with the 1964 Olympics which took place in the Japanese capital.

Earlier this year, Gucci reopened its Tokyo Aoyama flagship store with a brand new interior design concept by Frida Giannini, which then hosted an exhibition of Gucci Première gowns as well as the Japanese debut of the men’s tailoring capsule collection created jointly with Lapo Elkann.