Gucci celebrates 50 years in Japan

Gucci’s first relationship with Japan began back in the 1940s, when the brand imported Japanese bamboo for its handbag handles. Gucci’s opened its first store in Tokyo’s Ginza neighborhood to coincide with the 1964 Olympics which took place in the Japanese capital.

Gucci has remained a popular luxury brand with Japanese customers, and to celebrate its half-century in country, the label is creating a limited edition Flora collection of bags and accessories. The items, which will arrive in March, include a special scarf (below) which will see 100 percent of sales go to the UNESCO Association Scholarship – GUCCI Scholar initiative (a joint effort between the brand and the NGO).

The collection will be unveiled alongside an event, at the Isetan department store, called “The House of Artisans“, designed to show off the brand’s craftsmanship. Later this May Gucci will re-open its Aoyama flagship store which will also see an exhibition of Gucci Première gowns as well as the Japanese debut of the tailoring capsule collection created with Lapo Elkann

Gucci celebrates 50 years in Japan with limited edition Flora Collection