Gucci brings Florentine craftsmanship to Australia
Later this month, Gucci will host a series of private cocktail events in Sydney and Melbourne to celebrate the occasion of the Artisan Corner, an exclusive event that brings the craftsmanship of its Florentine leather goods factory directly to the House’s Australian clientele. Only the most skilled artisans will be flown ‘down under’ and will be stationed at custom-built workshops in the Gucci Sydney Flagship (15-17th May), Gucci The Star (22-23rd May), and Melbourne Chadstone(29-31st May) stores to offer a rare viewing of time-honoured traditions. All three locations will include an exclusive in-store event with select guests to ensure an up-close-and-personal experience with this art of detail and precision.
As they assemble and finish some of Gucci’s most iconic handbags, customers can witness first hand, the meticulous attention to detail and superb craftsmanship involved in the production of every item in Gucci’s leather goods collection.
A mini factory is literally being built as the Artisan Corner includes custom work tables, a sewing machine, a leather stand, and metal tools, as well as additional background materials which show the products’ evolution from mood board to sketches. Additionally, personalized embossing service is also available for select leather products.
The craftsmen will focus on assembling the New Bamboo, Stirrup, Soho and Gucci 1970 handbags. The original and extremely iconic Bamboo bag was created in 1947 and was reintroduced in 2010 with the New Bamboo. The bag is like a giant jigsaw puzzle comprised of 140 separate pieces and is crafted the same way as the original, requiring ten hours of work to ensure its finish is perfecto! The Soho bag, introduced for the Cruise 2012 season, is distinguished by the interlocking G that appears embossed and stitched for a discreet, iconic style. This style represents the enduring, exquisite style achieved by the Gucci’s Florentine artisans. From the Spring Summer runway, the Gucci 1970 bag is inspired by the year when for the first time metal corners appeared on the House’s accessories – characterizing the design of this new must-have. Taking its cue from the Gucci archive, the bag is a modern interpretation of a historic style.
from The MO Down