Gucci attends the 2014 Chelsea Flower Show
Italian luxury house of Gucci will exhibit for the very first time at the Chelsea Flower Show this May, by presenting a garden based on its signature Flora print. The exhibit – which will be created by landscape and garden designer Sarah Eberle and will be displayed in the Fresh Garden area.
“Flora was the very first iconic design motif from Gucci’s storied past that I decided to revive and reinterpret. Since then, I have used it on bags, dresses, scarves and as the inspiration for a series of fragrances,” said Frida Giannini, Gucci’s Creative Director.
Besides the garden, Gucci will mark the event with other Flora-themed activities including the release of a limited-edition Lady Lock handbag range that will feature the traditional print, and artisan workshops in the label’s Sloane Street store.