Goyard opens new store in Beverly Hills, Neiman Marcus
The new Goyard boutique in Beverly Hills is the natural continuation of the ephemeral location opened in 2014, already in partnership with Neiman Marcus. Goyard is a French independent heritage luxury brand known for its fine leather trunks, bags and accessories which was established in 1792, before its rival Louis Vuitton.
To create an atmosphere complementary of a city with an illustrious history of glamour and sophistication, Maison Goyard sought inspiration from its elegant historic flagship located at 233, rue Saint-Honoré in Paris, to showcase its rich Parisian heritage with custom mahogany cabinetry, French antique wall vitrines with curved glass accents and solid oak chevron parquet.
Vintage trunks from the Goyard Heritage Collection such as the J. Wanamaker’s personalized trunk are proudly on display. A Goyard devotee, Mr. Wanamaker was the founder of the first department store in the US, and offered the Goyard collection at his locations in Philadelphia and New York in the early 20th century.
Thoughtfully designed to deliver a shopping experience as exceptional as the one enjoyed by clients at the historic flagship in Paris, Goyard at Neiman Marcus Beverly Hills offers an extensive assortment of trunks, cases, handbags, accessories and small leather goods for men and women. The offering includes full collections in the signature Goyardine chevron to exceptional pieces in full leather and rare collectibles in exotic skins.
The unique Goyard tradition of hand-painted personalization, or marquage in French, is also offered.