Givenchy opens new store in Seoul, South Korea

According to the architects, Milan based Piuarch Studio, the facade of the new Givenchy flagship store references the textures and patterns used in the work of Italian artists Enrico Castellani and Lucio Fontana in the 1960s, and the optical patterns used in the brand’s latest collections. The new Givenchy store occupies a corner location in the Gangnam-Gu shopping district of Seoul.

Mannequins suspended between the ceiling and the floorboards offer places to display garments from the brand’s latest collections. Accessories are displayed on mirrored plinths and shelves, while pods with black timber partitions and marble floors display rails of clothing.