Giorgio Armani to open in Paris first ever beauty pop-up store
Giorgio Armani Beauty will open a temporary store at 11 rue Debelleyme, in Paris’ 3rd arrondissement. It will be the first pop-up store worldwide for the beauty products brand, which was launched in 2000 and which is licensed by L’Oréal’s luxury division. L’Oréal is expected to provide more information soon. The pop-up store will close at the end of December, after the year-end festivities, the most important shopping season for beauty brands.
Be it permanent or temporary stores, the world beauty giant is increasingly keen to adopt a classic retail approach for its make-up and fragrance brands. Many of them have already staged store openings, such as Chanel, Urban Decay (temporary), L’Oréal Paris, Maybelline and NYX Cosmetics.