Giorgio Armani to launch new women’s line, ”New Normal”
Giorgio Armani is launching a new women’s line labelled New Normal which will be in stores starting with June during the pre-Fall season. ”The new line will express my philosophy of how women should dress up” says Mr Armani. The objective of the new label will be to re-introduce a series of ”new classics” as the house celebrates its 40th anniversary this year. ”The idea is to start from classic designs to create a new classic. It’s a collection meant to last, which will be renewed as we go but will remain rooted in the classic style.” Armani told WWD.