Giorgio ARMANI designs luxury apartments in Rome

Italian designer Giorgio Armanis home division is to deck out the interior of exclusive apartments in Rome, as part of a project to convert a historical building into a complex of luxury serviced flats.
Some 62 apartments are planned in the Cavour220 project — a residential block occupying 12,000 sq m and composed of six linked buildings surrounding a garden. Each flat will have its own specific ground plan, which can be finalized and furnished to personal tastes on the basis of layouts and finishes proposed by ARMANI / CASA. Owners will also enjoy a personal concierge service, available 365 days a year, to help out with maintenance, babysitting, restaurant reservations, theater tickets as well as travel arrangements. Wth the current economic crisis, Armani concentrates more and more on co-branded, joint projects, the revenues from licensing compensating for losses at the ready to wear divisions. Armani recently developed a kitchen with Molteni and is opening its first hotel in Milan, jointly with Emmar Group of U.A.E.