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GIEVES & HAWKES acquired by Hong Kong based Li Fung Group

Gieves and Hawkes, 1 Savile Row, London

After the recent purchase of French fashion house of Sonia Rykiel, Hong Kong based Li Fung Group acquired this week luxury classic menswear brand GIEVES & HAWKES, a heritage British brand headquartered at 1, Savile Row. According to WWD, Li Fung Group, already the company’s licensee in China where it operates over 100 stores, agreed to pay US$ 95 million for a majority stake in the British menswear company, established 1771. The company’s new owner plans further expansion in China, as well as increased presence worldwide through major luxury department stores.

Gieves & Hawkes have a strong history of both service to the military, and hence to the British Royalty. Hawkes & Co. were granted their first Royal Warrant in 1809, during the reign of King George III. Gieves & Hawkes presently have all three main Royal Warrants, appointed to HM The Queen, HRH The Duke of Edinburgh and HRH The Prince of Wales.

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