GIEVES & HAWKES acquired by Hong Kong based Li Fung Group
After the recent purchase of French fashion house of Sonia Rykiel, Hong Kong based Li Fung Group acquired this week luxury classic menswear brand GIEVES & HAWKES, a heritage British brand headquartered at 1, Savile Row. According to WWD, Li Fung Group, already the company’s licensee in China where it operates over 100 stores, agreed to pay US$ 95 million for a majority stake in the British menswear company, established 1771. The company’s new owner plans further expansion in China, as well as increased presence worldwide through major luxury department stores.
Gieves & Hawkes have a strong history of both service to the military, and hence to the British Royalty. Hawkes & Co. were granted their first Royal Warrant in 1809, during the reign of King George III. Gieves & Hawkes presently have all three main Royal Warrants, appointed to HM The Queen, HRH The Duke of Edinburgh and HRH The Prince of Wales.