Galeria Emporium in Ljubljana to open in September with very few luxury brands

The much anticipated luxury mini mall GALERIA EMPORIUM, in the center of the Slovenian capital city of Ljubljana is due to open late September 2010 with mostly middle and premium level brands. Galeria Emporium is owned and developed by local company Magistrat, which already operates a large fashion multibrand store EMPORIUM, situated within BTC City Park complex on the outskirts of Ljubljana.

The lack of a strategy to guarantee a luxury only concept has kept most of the top international luxury brands away from Galeria Emporium, despite the exceptional historical architecture of the building as well as the very central location within downtown Ljubljana.

Although circulated in the media, Louis Vuitton is unlikely to open a store within Galeria Emporium and neither is Burberry. The only international luxury brands confirmed for Galeria Emporium are Roberto Cavalli, Etro and Canali. The mix of brands at Galeria Emporium will also include many of the medium level brands included in the existing EMPORIUM store within BTC.

Unfortunately, Galeria Emporium has been developed without taking into consideration the very limited potential of the Slovene luxury market, the capital of Ljubljana being already over crowded. One cannot help but wonder how Galeria Emporium will become the ”Harrods of Slovenia”, as claimed by the developers.

MAGISTRAT is a large holding company with many mass market retail operations throughout Slovenia and neighbouring countries, especially supermarkets and hypermarkets. Magistrat also operates the INDITEX brands franchises for Slovenia.

Currently, the largest luxury fashion and accessories multibrand store covering more than 2.000 sqm is MIDAS, the mix of which includes Gucci, Dolce Gabbana, Givenchy, Jimmy Choo, Valentino etc.