FURLA shows positive results and expands men’s line
With a turnover of EUR 150 million in 2009 and a growth of 7% in the first five months of 2010, premium Italian leather goods brand FURLA is among the Italian brands to have successfully weathered the current international crisis. The success of the company is also due to the good ratio of quality versus price, offering a price competitive range of bags.
The company recently announced its plans to increase the range of its men’s products which currently accounts for 10% of its overall business, estimating it would reach 20 to 25% in the next five years. The expansion plans of the brand include Brazil and China, while in Italy, its flagship store in Rome’s Via Condotti will be enlarged to twice its current surface.