Furla opens new pop-up store in San Francisco at Union Square

Italian affordable luxury brand FURLA has recently opened its first store in San Francisco in Union Square. The the store  is meant to be a pop-up, with the possibility of keeping it open through all of 2017.

“California is an important market for us because the product lends itself to the California lifestyle and color is such a big part of the Furla DNA,” said Scott Link, the CEO of the Americas at Furla.

The boutique will be a temporary home until the Furla team finds the ideal space. “We are desperately looking for a permanent store in the Union Square area because that is the right fit for the brand. We just haven’t found the absolute perfect space in terms of the size and neighbors,” Link explains.”