FRETTE opens new flagship store in Milan

Italian luxury homewear specialist Frette has recently inaugurated its new Frette At Home flagship store in Milan, on Via Vercelli, within proximity of Duomo. Frette At Home features a brand new interior design concept signed by Argentine born architect Fernando Mosca in collaboration with Frette’s Creative Director, Vincenzo Dascanio. The main characteristics of the new concept are fluidity, high tech materials, reflections and sophisticated lighting. The store covers two floors, the second dedicated to Notte (night collection) coloured in red and Frette Garden, a natural vertical garden.

Founded in 1860 Frette is one of the leading international homewear specialist houses, addressing private consumers as well as corporate ones – Frette linens and towels are found in many of the world’s top luxury hotels, cruise ships etc.


Frette flagship store Milan, Via Vercelli