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French fragrance industry registers decline in 2013

In 2013 the French selective perfumery recorded a drop of -1.5% in value in a market that weighs 2.9 billion euros, according to figures from NPD Group published by the French Federation of selective perfumery (FFPS). “In a context where consumption fell throughout the year, our market has held up rather well. But we must draw lessons for the future because our products are not necessities, but rather a matter of arbitration from our customers, “said William Koeberlé, President FFPS.

The make=up sector saw a slower decline of -0.7% in 2013. As for skincare, a sales drop of 1.7 % was recorded in 2013 after a very good 2012. However, certain categories such as anti-aging and moisturizing recorded increases of 3.7% and 2.8% respectively.

In regards to distribution , independent retailers have taken a toll from the crisis with a fall of 9.8 % in their turnover in 2013. Large scale retail , which represent 76% of sales in the market saw an increase in sales of 0,5% , with 59 new large stores added in 2013.

The department stores distribution channel which represent 9% of the industry sales reported an increase of 0.5% for the full year, despite a decrease of 3,8% in sales for December 2013 compared to the year before.

Marionnaud store, Champs Elysees, Paris

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